Performance Marketing Lead

About the role

You own performance marketing for an athlete-focused brand across digital and retail media. The budget is yours, the targets are yours, and so is the measurement that tells us which channel actually moved the sale rather than which one claimed it.

What you will do

• Own acquisition and retention campaigns from plan to post-mortem
• Hold the budget, the forecast and the targets
• Build the measurement framework, incrementality testing included
• Manage two specialists and a media agency
• Work with retail partners on their own media networks

How remote works on this team

The team is distributed across the United States and there is no office to attend. What there is instead is a fixed overlap, 11:00 to 15:00 Eastern every weekday, kept clear for the conversations that are worse in writing.

• A Monday trading call where pacing, spend and the decisions for the week are settled
• Written weekly updates posted before that call, so the call is not a status meeting
• Four days together in person each year, two of them spent building the annual budget
• Travel to retail partner reviews roughly once a quarter